With GDPR Disrupting Email Marketing, LinkedIn Is the Best Alternative

With the passage of data protection laws like the EU’s recent General Data Protection Regulation, mass email-based marketing strategies are becoming less feasible. Instead, many companies are focusing their efforts on marketing to a more intentionally crafted audience via LinkedIn.

Check out this article to learn more about making the switch from emails to the more personal connection of LinkedIn.

At CalAV, Inc, we know how important it is for your business to remain proactive as compliance requirements change. Contact us to stay ahead of the latest compliance developments.

This article explores how marketers can get ahead of the curve when moving to LinkedIn-centered marketing in response to the passage of General Data Protection Regulation, an EU data protection law that is disrupting common email marketing strategies.

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